Video on a Clinic Website: Where, How and How Much?
A separate "our videos" page is the least efficient use of your production. The right place is inside the treatment page.
In short: what do I need to know?
A separate "our videos" page is the least efficient use of your production. The right place is inside the treatment page.
The Most Common Mistake: The Video Gallery
The mistake clinics make most often is collecting all videos on a separate page titled "Our Videos". That page is almost never visited and is the least efficient use of your production.
The right place is inside the relevant treatment page — exactly where the patient is researching that treatment, in that context.
The Placement Rule
The video should sit in the first third of the text on the treatment page. Expecting patients to scroll to the end means losing most visitors.
The ideal flow: a short intro paragraph → video → detailed text. The video catches attention; the text deepens it.
Technical Implementation
- Autoplay off — autoplay with sound drives visitors away.
- Poster image defined — no empty box while it loads.
- Lazy loading — to protect page speed.
- Caption file — for users who keep sound off, and for accessibility.
The SEO Dimension
Adding a written transcript or summary next to the video increases search visibility. Search engines cannot read video content directly; text fills that gap.
Adding VideoObject structured data also creates the possibility of a rich appearance in search results.
The Conversion Link
Plan what happens when the video ends. The most effective option is a clear call to action right below it — an appointment form or a WhatsApp link. When interest is highest, the path to action must be open.
Protecting Page Speed
Embedding through a video platform, rather than uploading video files directly to your server, is generally safer for page speed. Embed codes should still be lazy-loaded.
Patient Education Videos
Reduces patient anxiety, speeds up decisions and raises the clinic's communication standard.
- #website
- #SEO
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